Mobile Ad Targeting Strategies For Higher Roi
How Small Businesses Can Benefit From SMS MarketingSMS marketing is an efficient and effective way to connect with your audience. By segmenting your subscribers based on their location, interests, or past purchases, businesses can personalize messaging and boost engagement.
SMS performance benchmarks vary by industry, with e-commerce and retail brands running back-in-stock campaigns seeing the highest conversion rates. However, SMS is permission-based for a reason, so it’s important to adhere to regulatory standards.
Get a Dedicated Business Phone Number
Unlike emails that can sit unopened in an inbox for hours, SMS marketing messages are seen almost instantly. According to ProTexting, text messages are typically read within three minutes of delivery, making the channel ideal for time-sensitive promotions and urgent updates.
Small business owners can leverage the immediacy of SMS to cultivate meaningful customer relationships that result in increased brand awareness and sales. However, success with SMS marketing requires careful planning and execution. From selecting a reliable platform with affordability and functionality to crafting impactful messages, there are several key steps small businesses must take to optimize the strategy.
Consumers want to receive texts from brands they love. In fact, Klaviyo research shows that SMS marketing campaigns with personalized content and high engagement rates generate significant revenue. A dedicated business number is an essential element of these campaigns, as it prevents spam filters from catching promotional messages and boosts the company’s authenticity. Additionally, the ability to collect customer numbers through captive portals (webpage popups that customers trigger when they log into a WiFi network) makes it easy for small businesses to grow their subscriber list quickly and easily.
Set Up a Platform
Choosing the right SMS marketing platform is critical to the success of your program. Look for one that allows you to easily grow your subscriber list with a variety of sign-up options (including QR code and social media integrations), send and schedule messages, create targeted segments, and analyze the performance of your campaign. Also, make sure the provider complies with regulations and offers guidance to help you avoid legal issues and maintain customer trust.
Your platform should also allow you to customize your SMS messaging by enabling you to use personalized names, purchase history data, and more in your messages. Personalization can increase engagement by making your messages feel relevant to the recipient. Plus, it helps to ensure that your audience knows they can reach out to you directly for any questions or concerns. It is also important to provide multiple easy ways for subscribers to opt out from receiving your communications (such as using a "STOP" keyword or a link to a landing page). This will protect consumer privacy and is in compliance with regulations.
Grow Your Subscriber List
Using SMS in conjunction with email can help you see the full picture of how people interact with your campaigns. Tracking metrics like link clicks, response rates and unique coupon codes can help you identify the best ways to reach your target audience via text messaging.
Making it easy for potential clients to subscribe to your SMS list is the key to making this marketing channel effective. Linking your SMS sign-up form to your social media and website, integrating it into your physical location with signage or leveraging QR code sign-ups can boost your SMS outreach.
It's also important to remember that SMS is a permission-based marketing tool. Staying in compliance means ensuring you get clear opt-ins before sending any promotional messages and including instructions on how to unsubscribe in every message you send. Getting this right can mean the difference between your SMS messages being welcome or annoying to customers. To learn more, check out the Federal Communications Commission's TCPA resources or consult with a telecommunications law professional.
Send Effective customer engagement Texts
SMS Marketing is a powerful tool to engage customers and boost business growth. By adhering to best practices and leveraging the right platforms, small businesses can ensure a strong return on investment.
Crafting SMS messages that resonate with your audience requires a balance of brevity and creativity. Choosing a platform like Sakari that offers content templates and AI-driven messaging tools can streamline the process. Using geographic segmentation can also help you craft messaging that reflects local trends, making your brand feel more authentic.
Always remember that SMS is permission-based, and only those who have opted in will receive your messages. Don’t spam your subscribers with irrelevant content or you may risk annoyance and opt-outs. Use triggered campaigns wisely for high-intent moments like order confirmations, delivery reminders, or sales and promotions. Personalizing your messaging with customer names or referencing past purchases can also strengthen engagement. For example, hospitality and travel brands see strong ROI with booking confirmations, check-in reminders, and last-minute offers.